The Scoop Webinar / The Performance Paradox / Upcoming November 18, 2026

Your leaders are exhausted.

Not just from the long hours and the relentless pace.

Soul exhausted. From performing a version of themselves they were never meant to be. From studying the lines for one movie and showing up on the set of a completely different one.

And no matter how hard they perform — nothing is working the way it should.

That is The Performance Paradox.

And it is the most expensive problem in real estate leadership today.

Cheryl is the only speaker in the country addressing it with 27 years of real estate credibility, a clinically validated diagnostic tool, and a personal story so powerful it will stop your room cold.

Your audience will leave with:

✓ A complete reframe of what performance actually means — and why most leaders are performing the wrong thing

✓ The REAL framework — four steps to Recognize, Examine, Align, and Lead from the truth of who they actually are

✓ The Performance Audit — five questions that reveal exactly where they are performing the wrong thing and what it is costing them

✓ A clear understanding of the motivation driving their behavior — not just the behavior itself

✓ Liberated energy — because when leaders stop performing the wrong story everything changes